For how much money would you tattoo the tattoo of a brand? This is the underlying question posed by the latest extreme marketing campaign launched by the renowned sportswear brand, which renews its brand image: logo change, and a “Reebok forever” baseline that connects the engaged side Of the sportsman to the commitment for the life represented by the Reebok tattoo in the collective unconscious.
Reebok tattoo concept
Reebok has taken over some concepts that have been used for a number of years by a number of brands, exploiting the tattoo vein for their advertising (Givenchy, Gaultier, Levi’s, Mugler, Eastpak, and even La Poste …) Sites to promote them and to re-buzz on the internet (Golden Palace, grown up geeks …).
The red triangle shoe brand, acquired by Adidas, offers crossfit participants, its mix of several sporting disciplines, to go to its tattoo parlor during the event to be inked a bousille advocating the Brand: this is how the lucky winner of the biggest reebok tattoo model will receive a 1 year sponsorship contract with Reebok: the amount is not revealed, but we bet it will not fail Of volunteers to participate in this reebok tattoo contest that rises once more how tattoo recovery by advertisers can take on delusional proportions
And you, would you tattoo a brand logo telling a remuneration or a gift?.